The purpose of this world-wide project is to make this world a better place to live through empowering individuals and communities, and to raise awareness based on
the latest science & evidence.


Our vision is to have a positive impact on humanity and make this world a better place to live! We wish to take wellness beyond just physical health. We will merge technology with humanity to disrupt the current “Sick Care System” in Canada and around the world to a more proactive ‘Health Care System”, prevent illnesses and
empower people to reach their full human potential…their ‘Ultimate Self”!


 Our mission is to impact at least 1 million Canadians in 3-5 years (and potentially 1 billion Earthians in the next 10-15 years) by creating a digital health & wellness platform combined with life coaching, designed to unlock the human potential to full capacity in all aspects of life. This is called the H.E.A.T System!

1. The ‘Human System
The ‘Human System’; Our philosophy is that the Human Being is ONE interconnected system composed of the 4 foundations of life; BODY – MIND – SOUL- SOCIAL ASPECTS. Like any other system, the different elements must work in harmony with the purpose to serve the entire system. Lack of harmony and coherence between its elements will result in ‘Human System Failure’ as is manifested in different aspects of life today.
2. The ‘Wellness Pyramid

 Chronic illness in any of the 4 foundations does not happen overnight. The spectrum of chronic illness usually starts by default from the ‘Healthy Stage’ (Green), gradually progressing to the ‘Pre-Disease Stage’ (Yellow), and finally entering into the “Disease Stage’ (Red) which may sometimes be too late to deal with. In Canada, like most other places in the world, the healthcare systems are designed to focus on the Red Zone, which is often too costly and consumes too much of resources available. Our aspiration is to disrupt this reactive “Sick-Care System” to a more proactive ‘Health Care System”, focusing mostly on Prevention (Yellow), Empowerment and Education (Green).

3. The 4 Root Rots

Follow the ‘cause-effect’ phenomenon from illness/disease all the way through to their root fundamental cause, and you’ll find that there is a common denominator at the root level in each of these foundations. The illnesses we are mostly dealing with in the Red Zone are just the tip of the iceberg, and they are manifestations (symptoms) of much greater causes deep below the surface of the water. For example, in the Body foundation, we are dealing with cardiovascular diseases, diabetes, cancer, etc. in a fragmented way, but in fact these are mostly the rotten fruits of the same tree, infested at the root level by obesity (which leads to over 100 medical complications). Similarly, in the other foundations, most illnesses/diseases have a common denominator which can be dealt with in a proactive preventive way. ‘Kill multiple birds with one shot’!
One fundamental Root Rot for all foundations is human disempowerment, which leads to many illnesses. Our philosophy is that empowering human beings with the right knowledge, tools, and frameworks will guide them to their full potential while minimizing the risk for chronic illnesses in the 4 foundations of life.

Industry Overview

We position ourselves in the Human Potential space. Our differentiators from the few leading authorities in this space (ie. Anthony Robbins, MindValley, LifeBook, etc) are the amount of scientific & evidence-based content, technology (integrated software which addresses both the yellow prevention zone and the green education/human potential zone using the same H.E.A.T System), and data. With these critical differentiators H.E.A.T is positioned as the leading authority in this industry.
We position ourselves in the Human Potential space. The Human Potential philosophy originates from Aristotle about 2300 years ago. Based on his Theory of Knowing, the process of turning a ‘Potential’ of something into its ‘Actual’ form is called ‘Form’ation The ‘form’ of something is the combination of its shape, structural, and functional organization.
Fast forward, based on this premise, the emergence of the Human Potential Movement (HPM) in the 1960’s is linked to humanistic psychology, and is strongly influenced by Abraham Maslow’s theory of ‘self-actualization’ as the supreme expression of a human’s life. This was a major milestone in clinical and behavioral psychology. Through the development of “human potential”, humans can experience an exceptional quality of life filled with happiness, creativity, and fulfillment. Another advantage is that those who begin to unleash this assumed potential often find themselves directing their actions within society towards assisting others to release their potential. The net effect of individuals cultivating their potential will bring about positive social change at large.

Design Your Ultimate Life Plan !